Industries

Companies & organizations

Signage for a company is very important as it helps to promote the company’s brand, guide visitors and customers, and convey important information. Whether it is an exterior signage or indoor signage it is often the first point of contact between a company and its customers.

When designing signage for a company or organization, it’s important to consider the brand identity, messaging, and target audience. The signage should be easy to read and visually appealing, and it should help to reinforce the company’s brand and message.

retailers

Signage is a critical component for retailers as it helps to promote products and sales, guide customers to specific areas of the store, and communicate important information. Here are a few examples of signage that could be used by the retailers:

Window displays: Window displays are one of the most effective ways to attract potential customers to the store. These displays can feature the latest products or promotions, and should be designed to be eye-catching and visually appealing.
Promotional signage: Promotional signage can be used to promote sales or special offers, and can include banners, posters, and shelf talkers. These signs should be strategically placed throughout the store to catch the attention of customers.
Wayfinding signage: Wayfinding signage is important for guiding customers to different areas of the store, such as the restrooms, checkout counters, or specific product categories. This signage should be easy to read and visually appealing.
Product signage: Product signage is important for highlighting the features and benefits of specific products. This can include shelf talkers, product labels, or digital displays that provide more information about the product.
Safety signage: Safety signage is important in any retail environment, and can include signs that indicate the location of emergency exits, fire extinguishers, and first aid kits.

Hotels & Restaurants

Signage is an essential aspect of the hospitality and food service industry. Effective signage can help customers navigate your establishment, promote menu items or specials, and reinforce your brand identity. Here are some examples of signage that can be useful for HORECA:

Outdoor signage: This includes storefront signs, A-frames, and banners that advertise your establishment and draw customers in. Outdoor signage should be clear, visually appealing, and easy to read.
Menu boards: Menu boards are an important tool for communicating your menu items, prices, and specials. They can be digital or traditional chalkboards, and should be prominently displayed in your establishment.
Wayfinding signage: Wayfinding signs help customers navigate your establishment and find their way around. This can include directional signs, restroom signs, and signs indicating different areas of your establishment.
Safety signage: Safety signage is important for communicating your establishment’s safety protocols, such as hand washing and sanitation guidelines. This can include signs reminding customers to wear masks or maintain social distance.
Promotional signage: Promotional signage can be used to promote specials, events, or new menu items. This can include posters, flyers, or digital displays.

Architects & design offices

Architects play an important role in the design and implementation of signage. Here are a few ways in which architects can contribute to the process:

Planning and zoning: Architects can help with the planning and zoning of signage within a building or complex. They can help to ensure that signage complies with local regulations, such as size and placement restrictions.
Signage placement: Architects can help to determine the optimal placement of signage within a building or complex. This can include designing the layout of directional signs to ensure that they are strategically placed and easy to follow.
Design: Architects can collaborate with graphic designers to create signage that is visually appealing and consistent with the overall design of the building or complex. They can ensure that the signage complements the architecture and does not detract from the overall aesthetic.
Integration: Architects can design signage that is seamlessly integrated into the building or complex. This can include using materials that match the surrounding architecture or creating custom signage that complements the building’s design.
Sustainability: Architects can consider sustainability when designing signage. This can include using energy-efficient lighting and materials that are environmentally friendly.

Architects can contribute to the design and implementation of signage in a way that enhances the overall aesthetic and functionality of a building or complex. By collaborating with other professionals, architects can ensure that signage is well-placed, well-designed, and contributes to the overall user experience.

General contractors

The property market is constantly evolving and changing. Ongoing urbanization means that areas are becoming more densely populated, new properties are being built, older properties are being rebuilt in order to be made more attractive and profitable, offices are being replaced with housing, and vice versa. New real estate projects are constantly appearing in urban locations, office areas and retail areas.

The correct profiling of your properties creates an appeal that distinguishes you from the crowd.

pharmacy

Signage is an essential aspect of the pharmacy industry as it helps to guide customers, promote products and services, and reinforce the brand identity of the pharmacy.

Outdoor signage is important for promoting the pharmacy’s brand and drawing customers into the store. This can include storefront signs, window displays, and banners.

When designing signage for a pharmacy, it’s important to consider the target audience, brand identity, and messaging. The signage should be visually appealing, easy to read, and effectively communicate important information to customers. Additionally, pharmacies should ensure that their signage complies with local regulations and industry standards.

gas stations

Signage is an important aspect of the gas station industry, as it helps to guide customers, promote products and services, and reinforce the brand identity of the gas station. Here are some examples of signage that can be useful for gas stations:

When designing signage for a gas station, it’s important to consider the target audience, brand identity, and messaging. The signage should be visually appealing, easy to read, and effectively communicate important information to customers.